Youcef Ben BecherDesign & entreprise
FR/EN

04 / Placement

The next chapter
is a shared project.

Accepted into ENSCI–Les Ateliers’ Sustainable Innovation by Design programme in Rennes, I am seeking a work-study placement contributing to sustainable innovation through design.

Work-study placement · Rennes
December 2026 — January 2028

Discuss a placement

Next Quest · Work-study placement

Turn potential into lasting ventures.

I want to join a team where venture building, strategic design and premium experience design converge. To learn how to identify underleveraged potential, make it desirable, and build the economic and organisational systems that sustain it.

Heritage, know-how, gastronomy, hospitality and places: settings in which to deepen this practice, then learn how to scale it internationally.

  1. Venture building

    Discover an opportunity, validate it and build a viable model.

  2. Premium / luxury desire

    Design a distinctive brand, story and experience.

  3. Heritage & high-potential assets

    Reveal the value of a place, a resource or a craft.

The placement I am looking for

Strategic venture design

Desirable × Durable × Scalable

Three complementary domains, one practice to develop.

REBIAA is the first real-world case; 156, the developing practice. A placement is the next step to deepen it with a team. Second Nature explores a future working system connecting knowledge, decisions and learning across projects.

Read the approach
01

What I bring to a team.

My experience at REBIAA connects uses, design and the organisation needed to deliver products and services.

I can contribute to:

  • understanding needs and constraints of use;
  • making ideas tangible through products, gift boxes, serving solutions and prototypes;
  • coordinating the craftspeople and partners needed for production;
  • connecting design decisions with resources, production and business organisation;
  • designing a brand identity, its visual material and its story.

I want to bring these skills to a team while developing a rigorous, collaborative approach to sustainable innovation.

02

Learning to lead sustainable innovation through design.

The programme prepares students for the Expert en stratégie d’innovation durable par le design (MS) qualification, RNCP41102. I want to develop the four activities underpinning this practice:

  • diagnosing uses, transition challenges and organisational resources;
  • defining a shared strategy and roadmap;
  • generating concepts, prototyping and testing solutions through an inclusive approach;
  • supporting stakeholders and evaluating the project’s economic, social and environmental effects.

I am looking for a placement applying this approach to a real project, with tangible deliverables: a diagnosis, roadmap, prototypes and an evaluation of the experimentation. The scope and deliverables must be approved by the programme team.

03

Making room to learn.

My father and I have agreed to pause the REBIAA development work I lead so that I can prioritise my programme and work-study placement. For the current season, we plan to sell the production in bulk.

I want to commit to my host team’s projects, strengthen my methods and learn from other ways of working.

Seeking a work-study placement in Rennes, or under arrangements compatible with my programme, from 11 December 2026 to 21 January 2028. Contract dates to be agreed with the school and employer.

For recruiters

My CV.

Experience, responsibilities and education

Profile

Entrepreneur and Creative Director at REBIAA since 2020, I connect brand, products, services and organisation. I seek a placement in sustainable innovation by design, at the intersection of venture building and premium / luxury experiences, focused on heritage and high-potential assets.

Placement objectives

  • Diagnosis: analyse uses, ecological and social challenges, and resources.
  • Strategy: define priorities and contribute to a shared roadmap.
  • Design: develop concepts, prototype and test solutions with diverse users.
  • Implementation: engage stakeholders and evaluate impacts.

Placement scope and deliverables to be approved by the programme team.

Responsibilities & achievements

2020 - present

REBIAA

Managing Director & Creative Director · Tunis, Tunisia

  • Brand: positioning; visual, graphic and narrative identity design and rollout across menus, signage, website and social media.
  • Products with craftspeople: solid wood gift boxes and olive oil derivatives (candles, cosmetics, ice cream, desserts, cocktails).
  • Exploration: a travel-inspired leather bag prototype.
  • Service: a 3 L Bag-in-Box and refillable bottle for restaurants.
  • Organisation: management, production by plot, storage; decisions on acquiring and integrating a complete olive pressing and bottling unit.
  • Viability: a pre-sold order with a 50% deposit; Lab’ess incubation.

Selected experience

2019 - 2020

Green Horizon (formerly Be The Change)

Content Lead / Assistant Director · Montreal, Canada

  • Offer segmentation.
  • Art direction and audiovisual content production.
  • Website design.
  • Prospecting, client acquisition and account management.

2017 - 2019

Freelance

Communications & brand strategy consultant · Tunis, Tunisia

  • Positioning and communications for BIAT Labs, Cogite and Tunisian startups.

Education

Accepted at ENSCI-Les Ateliers · SIBD, Rennes
2026 - 2028 · Upcoming programme
RNCP41102 · Expert en stratégie d’innovation durable par le design (MS)

2015 - 2017
ECS · Toulouse / Paris
Communications studies.

Core capabilities

Positioning · Brand identity · Product and service design · Prototyping · Organisation and partner coordination

Languages

French, English, Tunisian Arabic: fluent.
Modern Standard Arabic, Spanish, Japanese: basic knowledge.

Download CV · PDF
  1. 01Background
  2. 02REBIAA
  3. 03Research & 156
  4. 04Placement